Workshop: Selling the Cintas Way
This workshop will reveal leading edge sales strategies and processes. As a major corporation and leader in B2B sales, Cintas lends us their sales VP, Christine Duffy, who will share info on how to sell your business and sharpen sales skills, the pre-call plan, building rapport, tour/discovery, and presentations and closing.
Workshop: Mission Possible - A Comprehensive Look at Long-Term Buyer/Supplier Relationships
Corporate buyers focus on value and compliance. Suppliers focus on proving their category expertise. When the Buyer & Supplier come together all things are possible. The collaboration, trust and partnership that a supplier earns is respected by the buyer and can pose your organization to soar. Get an insider's look at a collaborative long-term relationship of a Buyer and Supplier. Glance inside a nearly decade long Buyer/Supplier symbiotic relationship to understand the cornerstones that transform you from a supplier to a business partner.
Workshop: Be Cyberwise: Protect & Position Your Business for Growth
This workshop will address the many cyber threats that face business owners today. WBEs large and small will learn practical tips for improving information security, covering a range of safeguards from those that are implemented on a modest budget to more robust technical controls and strategies for investing in security. Attendees will learn about options for shifting risk, such as the benefits of obtaining cyber insurance and important considerations when shopping for "the right" policy, as well as how businesses can take to show potential customers and business partners that they are serious about security and enable the business to use that investment as a springboard for growth.
Workshop: Managing Millennials (and those other, less talked about generations)
"You're entitled," said the baby boomer to the millennial. "I'm just not a workaholic," responded the millennial. While these stereotypes may never be spoken out loud, they remain prevalent in today's workplace and create a gap between generations. Dr. Lydotta Taylor, Founder and Owner of L-evation, LLC, will share her expertise on how she manages a multi-generational workplace to bridge this gap, with a focus on women in business and their expectations across generations.
Workshop: Stop Wishing. Stop Whining. Start Leading
This workshop helps women to understand the barriers you can create and develop strategies to break through those barriers and become higher level leaders. Women will also learn how to develop their own personal brand of authentic leadership instead of simply mimicking management styles. Through this workshop, companies can empower their female leaders to new levels of insight, understanding, and personal growth.
Workshop: Marketing & Branding with Existing Resources
Think you can't afford to market your small business? Think again! Presenter Cathy Lindemann, president of Evolution creative solutions, helps you determine how to market and brand your business with existing resources. Learn how to make a few strategic tweaks to the day-to-day business purchases you already make to enhance your brand, your business and your bottom line. Also, learn why marketing and branding is crucial to accelerated small business growth.
Workshop: Newly Certified WBE and First Time Attendee Orientation
A crash course of "best practices" to get you started leveraging your WBENC certification. Understand the benefits of WBENC certification. Begin to navigate the corporate landscape. Get engaged in ORVWBC to begin building WBE relationships. Learn how to speak corporate, engage your RPO, build a WBE network, use WBENCLink, and create an impactful 30 second pitch and capabilities statement.